Here's how the Trump effect is shaking up one tech IPO

President Donald Trump signs Executive Orders in the Oval Office of the White House, including an order to review the Dodd-Frank Wall Street to roll back financial regulations of the Obama era February 3, 2017 in Washington, DC.

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President Donald Trump signs Executive Orders in the Oval Office of the White House, including an order to review the Dodd-Frank Wall Street to roll back financial regulations of the Obama era February 3, 2017 in Washington, DC.

The last time Elevate Credit tried to go public, Barack Obama was president and financial services companies were facing heightened regulation.

The world has changed. Elevate, an online issuer of nonprime loans, is again planning to test the public markets, and this time it’s in the anti-regulation environment championed by President Donald Trump.

Elevate pulled its IPO in January 2016, during a stock market swoon and on increased concern that credit markets would be tightening. The company, which counts venture firm Sequoia Capital as its biggest investor, filed on Monday to raise up to $124 million in an offering that would value the business at close to $500 million.

Because Elevate serves non-prime borrowers who would typically turn to brick-and-mortar payday lenders, its interest rates are much higher than what borrowers with good credit are used to seeing. That was a challenging proposition in the years after the financial crisis.

In 2010, President Obama helped create the Consumer Financial Protection Bureau (CFPB) to protect borrowers from deceptive and abusive financial practices.

Elevate, which was founded under a different name in 2001, has been operating under the assumption that Obama-era regulations were here to stay. That meant complying with rules the CFPB proposed in June to end “payday debt traps” by forcing institutions to take steps to ensure borrowers had the ability to repay their loans.

“We support the CFPB’s proposed new regulations for nonprime credit and other efforts by the CFPB and many consumer groups to eliminate harmful practices and stop bad actors,” Elevate said in its filing.

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